Keyword Optimization is means to optimize an keyword related to an particular article or site. This is very useful for increase the ranking of article or site on google for particular keyword.
You should analyze your competitors pages and then optimize your pages with a little attention to the methods they used in their websites. ( I don't say exactly do what they did, but you can get ideas from their websites). Then you should start making backlinks for your website. You should only make backlinks for it from quality websites. As your desired keywords are so competitive as you said, you need a lot of quality backlinks. And according to the competition on this keyword, it can takes several months to reach to your goal.
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